Wednesday, September 26, 2007

Pentax Rebate Programs

We have noticed several posts on various photography forums about customers who are concerned about delays in getting their rebates on various Pentax products. To avoid any further confusion or concerns, I thought I'd share the following information about our rebate program.

Recently, we switched our rebate fulfillment operations from "The Express Group" to "Continental Promotions Group (CPG)". If you had submitted a rebate to the Express Group, please know that your rebate information has been forwarded to Continental Promotions Group for processing.

To check on the status of your pending rebate, please call 1-888-893-3769 or visit http://rebatestatus.com/search.aspx .

If you have contacted CPG and they have no record of your rebate, please contact Pentax Imaging Company directly at #1-800-877-0155 and let us help you. We are sorry for any inconvenience this may have caused.

I'd also like to correct two misconceptions about our rebates and our goals in running these rebates.

First, unlike many large consumer goods companies that count on very low redemption rates for their rebates, we actually plan for and expect that a majority of our customers will take the time to submit their claims. And since we have already budgeted for this expense, we certainly want you to receive your check. It's our way of thanking you for buying Pentax cameras, lenses and accessories.

Second, the criteria used by rebate fulfillment processing centers to accept or reject rebates is not set by the vendor, but by the manufacturer. In our case, we have instructed CPG to be lenient (by consumer goods standards) in accepting and processing claims.

Finally, make sure to keep photo copies or pdfs of all the rebate documentation you mail in. While the actual number of claims that are lost or not processed correctly is extremely low, it does happen. If you have copies of your claim, it makes it much easier for CPG and us to correct the problem and get your claim processed.

I hope this information helps clarify some of the concerns we've seen posted, and happy shooting!